Posted by Marketing OBJ:
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(5a) Sale promotion may be defined as methods which last for specified period adopted by manufacturers aimed at bringing the existence of goods or introduction of new ones to the knowledge of consumers and to boost sales
(5b) -To inform the public of the places prices and method of obtaining the goods advertised
-It is also aimed at increasing sales and profits of firm
-It is also used to informs the customers of the benefits of goods advertised
-It informs the public about the existence of new goods or service
-It is also used to create demand
(5c) -It arouses the interest of the buyers
-It creates product awareness
-It gives rooms for demonstration
-It allows the buyers to negotiate for better prices and other favourable terms
2a. A product is the item offered for sale. A product can be a service or an item. It can be physical or in virtual or cyber form.
2b. i. Product concept involves the four major P's of marketing, including it's positioning, pricing, packaging and placement. It is also involved in the product's prototyping while it is in developmental stages.
ii. Production concept is based on product concept and is the finalized version of the the product.
2c (i) Timing (ii) Not Living Up To The Hype (iii) Prohibitively Strong Branding (iv) Fixing What Ain't Broken (v) Cross Contamination - Mixing (vi) Two Successful Products Into One Big Failure (vii) Not Making The Right Business Partners
1.Pricing strategy refers to method companies use to price their products or services. 1b. The marketing concept is the philosophy that firms should analyze the needs of their customers and then make decisions to satisfy those needs, better than the competition. 1c. i.price . ii.product. iii. promotion. iv. place.
i. Price: Pricing is the process whereby a business sets the price at which it will sell its products and services
ii. Product: In marketing , a product is anything that can be offered to a market that might satisfy a want or need.
iii. Promotion: Promotion refers to raising customer awareness of a product or brand, generating sales, and creating brand loyalty.
iv. Place: Place in the marketing mix refers to the channel, or the route, through which goods move from the source to the final user. Place could be the intermediaries, distributors, wholesalers and retailers.
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| Article Name | waec 2016/2017 marketing answers now available |
| Description |
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| Author Name | Head Admin |
| Published On | 5/06/2016 |
| Post Category |
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