(SEO) 18 Advance And Unique Ways To Increase Your Site Visitors

As business owners and marketers, it can sometimes
feel like nothing will get the needle to move when it
comes to your website's traffic. However, last time I
checked, getting discouraged doesn't do anything to
drive people to your site. So, instead of hanging your
head, you should instead jump into one of these
strategies below (or all of them if you really want to
see a jump in traffic).

1. Facebook remarketing

Facebook is a great promotion tool whether you’re in
the B2B or B2C industry. But did you know you can
set up remarketing audiences in Facebook? By
installing a Facebook tracking pixel on your site you
can continue to market to customers who have
visited your site. This is a great way to create return
traffic to your business blog or website. And you can
start remarketing to audiences as small as 100
visitors.


2. Facebook email custom audiences
Staying with Facebook, you can also give that email
list of yours a second life. Instead of just using it to
blast emails to your customers once in a while, you
can upload that list into Facebook and capture the
social accounts of anyone that has their email
address attached to it. This is a HUGE benefit since it
will allow you to market to those users on their
mobile devices.


3. Twitter remarketing
Twitter remarketing works in almost the exact same
way as Facebook remarketing. Simply install the pixel
and you can now target your sites visitors on Twitter.
The main difference is that Twitter will require a
higher minimum audience count before you can start
advertising towards them, 500 people to be exact.


4. Twitter custom audiences
Just like Facebook, you can target Twitter users on
their mobile devices by uploading their emails into
Twitter. However, if you cannot get at least 500
users into your custom audience through an email
upload, then you won’t have the required minimum to
advertise towards them.

5. Twitter Cards
Twitter Cards is a great tool to drive traffic to your
site. They are larger tweets that incorporate images
and allow you to have buttons built into the tweet.
They allow you to have engaging calls to action,
attractive images right in the stream, and you can
even give them special functionality like having
downloads attached directly to the tweet. Tweets
with images get 18 percent more clicks than its text
counterparts, so make sure you’re using Twitter
Cards.

6. Spend 80 percent of your time on the ad's
headline
Did you know that 8 out of 10 people will read a
headline and not read the rest of your ad? If this is
the case, you should be spending the majority of your
time perfecting the headline to grab your audience’s
attention – and driving them to your site. Whether
you’re running ads in Facebook , LinkedIn , Twitter or
pay per click, make sure that your headlines are on
fleek. (Yes, I went there.)
7. Build an email list
I just told you how you can use emails for social
promotion, but they’re also an amazing tool for
driving traffic through a newsletter. Make sure that
you have a newsletter opt-in on your website. Great
tools for doing this are Drip and Optimonk . It’s free
and very easy to set up.


8. Blog, blog, blog
Blogging really does drive traffic. We recently ran
an experiment where we increased our blogging from
twice per week to over 10 posts per week. The result
was a 300 percent increase in traffic in just two
months. And this isn’t an unusual occurrence.
Another company called Convirza ran a similar
experiment with even better results. But, if you’re
going to blog, you better do number nine.


9. Promote your blogs on Facebook
You may have heard that Facebook has cut back on
their organic reach. This means that almost no one
will see your social media posts on Facebook.
Instead, you need to put a little bit of budget behind
them. A good strategy is to have a campaign
constantly running that is featuring your blog posts
and target that campaign towards your custom
audience and remarketing audience as described
above.


10. Optimize your site for SEO
Trying to manipulate the search-engine rankings is a
losing proposition at this point. Instead, what you
should be concerned with is making your site look as
good as possible for the search engine robots that
will be crawling your website. Software like SEMrush
or ahrefs.com can give you a complete SEO audit
and show you what you should fix. Spending time on
your site’s SEO optimization is always time well
spent.


11. Exchange blog posts with other sites
Syndicating your blog on other sites is a great way to
drive new audiences to your site. A great way to do
this is to search for blogs that are in a similar
industry as you and that are in a similar situation in
terms of size and audience. Then, you reach out to
their editor or site administrator and ask if they’d like
to swap blog articles and you each take turns
featuring each other’s blogs and linking back to the
site. Special measures should be taken to avoid
duplicate content, but this is a great way to drive
new customers to your site.

12. Automate your emails
Shockingly, marketing automation has only been
adopted by about 10 percent of all businesses . So,
why aren’t you using marketing automation? Do you
really want to be like those other 90% of companies
that just don't get it? It may have been that the
costs were too prohibitive or that it seemed too
daunting, but there’s help with that.

There are new lower cost marketing automation platforms like
Autopilot and Hatchbuck that are great for small
businesses. But if you still have your heart set on
HubSpot or a similar product, then look for a certified
partner, like my firm or others like us, that can help
onboard you and can even waive the kickoff fees that
can cost several thousand dollars.

Now that you have your software set up, you need to
ensure you have email campaigns set up for
everything. There should be an automated email
campaign when someone fills out a form, downloads
some content or signs up for the newsletter.
By staying in front of your customers through email
you’ll continue to drive relevant traffic to your site.

13. Become a contributor
Contributing to other websites is a great way to drive
traffic to your site. I myself write for about a dozen
major media site, and while it may not result in
immediate customers, the benefits are definitely felt
throughout the organization. And our referral traffic
from these sites is a huge boon.
To become a contributor you need to start small and
work your way up. There were times that I was
writing articles that I knew no one was going to read.
I wasn't contributing to anywhere of note. But I
needed to keep persevering and develop a track
record that editors would take seriously. So start
small and never give up.
Also, you need to hone your craft when it comes to
writing. To do this you need to be writing every
single day. The more you write, the better you’ll be
come and the better your chances will be at
becoming a contributor.


14. Create a quiz
Quizzes are fun pieces of content that work really
well at driving engagement with your visitors. Plus,
they’re a cinch to promote on social media using the
techniques presented earlier in this article. Sites like
Quzzr allow you to create free quizzes to then post
on your blog and drive traffic to your site.


15. Host a webinar or webcast
Regardless of your industry, I can guarantee there’s a
topic you have enough expertise on that your
customers would come to listen to you speak. The
trick is to identify this topic and then to create a fun
and engaging presentation . Once you've chosen the
subject and have a solid slide deck, promote it on
social media, in your newsletter, and ask your
network to spread the word. You may not get a lot of
people to attend, but you can then make the webinar
on-demand and promote it as a download for months
to come.

16. Create a podcast
If you’re worried you can’t present to a live audience
or develop the right message, then instead consider a
podcast. Podcasts are great ways of distributing your
expertise and are a surefire way of driving traffic to
your site -- but you need to be consistent and
promote it.
When you first start off, it will seem like you’re
talking into a black hole and no one is listening to
you. But if you stay persistent and promote your
podcast on social media, your audience will grow and
your future episodes will gain more and more
listeners.

Another great trick to getting a boost in your podcast
audience is to invite a guest that has a large social
following and asking them to help you promote it.
You’d be surprised who would say yes to joining your
podcast, if you only ask them .

17. Find partners in your industry
There are usually dozens of partnership opportunities
for any business out there. The trick is to find those
partners and establish a working relationship. To give
an example of this, we signed up as a partner for
Unbounce. They’re a landing page creation software
that helps companies optimize their marketing
campaigns. It was free to sign up as a partner and
they then featured us in their partner section and
allowed us to do a little write up on our firm. Before
you knew it we were getting leads from their site and
it’s been a great source of traffic for us.

18. Try Pinterest Ads
If you're in the consumer goods space or have a
company that lends itself to great visuals, then you
have to try Pinterest ads. Pinterest boasts the
highest conversion rate for social media traffic . And
since their ads platform is still relatively new, the
costs are quite low and the ROI can be phenomenal. 

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Post Summary

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Article Name	(SEO) 18 Advance And Unique Ways To Increase Your Site Visitors
Description
Author Name	Head Admin
Published On	6/06/2017
Post Category	seo

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