Factors that Affect Search Engine Webpage Ranking
Domain Name - Your website address can be a tell tale sign of what your site is about - both to consumers and search engines.
Unless you have millions of dollars to educate customers regarding what you are about (like
amazon.com did), you may want to make your website address explain what you do.
For example, suppose you want to start an ecommerce website to sell cell phones. You are better off naming the site cellphones. com. If you check, you will find that the address is taken.
But a name like yournamecelphon
eestore.com will be most likely available. The name clearly tells a consumer and search engine robots what to Expect on your site.
Design components - Once someone (a customer or a search engine crawler) visits your website, your site should be designed such that it makes it clear that this is a cell phone ecommerce site.
You can simply design the site with pictures of phones for sale with description (since search engines typically do not read pictures, you will need to describe the picture with an “alt attribute” for the search engine robots), and steps for purchasing cell phones on your site.
[Most search engines interpret the meaning of objects by analysing their alt attribute.] Designing the site to clearly convey its intent is absolutely critical for higher search engine ranking and would result in better sales from the website.
Search Engine Optimisation (SEO)
SEO is the process of increasing the number of visitors to a website by ranking high in the search results of a search engine.
The higher a website ranks in the results of a search, the greater the chance that that site will be visited by a user. Your website needs to be optimised to get found when your prospects are searching for your products/services by using a keyword. Below are some ideas for optimising your site for search engines: (optimise means to make as good or useful as possible.)
1.Get your website ready for optimisation:
2.Create a sitemap for your website
3.Add a Google sitemap on your website
4.Make sure that your coding is not blocking search engine robots from crawling the site.
5.Describe all pictures on the site in the source code of the Page. (alt-attribute)
6.Identify the keywords that your prospects use to find your products or services.
Identify the competitiveness of each keyword by -
7.Checking the number of Webpages containing keyword
8.Use tools provided by sites like
www.wordtracker.com to identify competitiveness.
Identify keywords with least competition and target those for optimisation first.
9.Create separate landing pages for each keyword and add them to your website.
Make sure that there is a link from your keyword-centric page to your homepage, and all pages are listed in the site map of your website.
A page title that includes the keyword/key-phrase
A page description (below the title) that briefly describes the page and includes keywords in the text Copy that explains your service (in bullet form to make it easy to scan).
The copy should contain keyword/key-phrase whenever appropriate.
Call to action (what you want a visitor to do)
A well written web page will get a higher page ranking from search engines and will also maximise sales to the website visitors.
10.Make sure the keyword is in the first paragraph of the copy and around 2% of the text in the first paragraph should be keywords. Google especially expects around 2% of the copy content to be a keyword for indexing the page for it.
11.Make sure that the source code of all webpages has an appropriate title, description, keyword meta-tags, and alt-tag; and is consistent with the webpage content.
12.Use keyword hyperlink - Word linked to another page that has additional content using the keyword. Search engines usually follow the links and may credit the site if the page hyperlinked to a keyword is highly relevant for it.
13.Submit all keyword centric webpage URLs to search engines; in addition to the homepage URL.
14.Include your website in your industry-specif
ic directories and trade sites. This increases relevancy of your site for the specific industry in search engine eyes.
15.Add RSS feed in each webpage for the appropriate keyword and bring in relevant information related to the keyword from other sites (RSS is a technical term used to describe feed formats used to publish digital content that is being updated on a frequent basis—such as blogs, news feeds and podcasts.)
16.Create a Blog for each keyword and write Blogs regularly. If you are pressed for time, get it written regularly from writers who will ghostwrites for you. Make sure that your webpage address is mentioned in the Blogs. See the Blog section in this book for details of how to create and market your Blog.
17.Regularly write and post press releases about relevant issues for your business and post it in the press release boards. Make sure your website address is included in the copy of the press release.
18.Join relevant forums and mention your webpage address when appropriate.
19.Add content to the webpage regularly.
20.Generate incoming links to your webpage from other websites. Search engines take it as a vote of confidence when other sites point to your site; especially from well-ranked sites.
21.List your web page in directories and get incoming links to your web page from other related websites.
22.Monitor page ranking of each keyword regularly and track progress.
23.Check sites that show up on page one of search engine and analyse what they are doing different.
Doing the steps above may not bring you in the first page of search engines for all keywords; but you will be successful for enough keywords to make your website extremely profitable.
Now most of the users who have setup their websites already will earn more than Rs.27398 per day… If not you are welcome to the next section.
Domain Name - Your website address can be a tell tale sign of what your site is about - both to consumers and search engines.
Unless you have millions of dollars to educate customers regarding what you are about (like
amazon.com did), you may want to make your website address explain what you do.
For example, suppose you want to start an ecommerce website to sell cell phones. You are better off naming the site cellphones. com. If you check, you will find that the address is taken.
But a name like yournamecelphon
eestore.com will be most likely available. The name clearly tells a consumer and search engine robots what to Expect on your site.
Design components - Once someone (a customer or a search engine crawler) visits your website, your site should be designed such that it makes it clear that this is a cell phone ecommerce site.
You can simply design the site with pictures of phones for sale with description (since search engines typically do not read pictures, you will need to describe the picture with an “alt attribute” for the search engine robots), and steps for purchasing cell phones on your site.
[Most search engines interpret the meaning of objects by analysing their alt attribute.] Designing the site to clearly convey its intent is absolutely critical for higher search engine ranking and would result in better sales from the website.
Search Engine Optimisation (SEO)
SEO is the process of increasing the number of visitors to a website by ranking high in the search results of a search engine.
The higher a website ranks in the results of a search, the greater the chance that that site will be visited by a user. Your website needs to be optimised to get found when your prospects are searching for your products/services by using a keyword. Below are some ideas for optimising your site for search engines: (optimise means to make as good or useful as possible.)
1.Get your website ready for optimisation:
2.Create a sitemap for your website
3.Add a Google sitemap on your website
4.Make sure that your coding is not blocking search engine robots from crawling the site.
5.Describe all pictures on the site in the source code of the Page. (alt-attribute)
6.Identify the keywords that your prospects use to find your products or services.
Identify the competitiveness of each keyword by -
7.Checking the number of Webpages containing keyword
8.Use tools provided by sites like
www.wordtracker.com to identify competitiveness.
Identify keywords with least competition and target those for optimisation first.
9.Create separate landing pages for each keyword and add them to your website.
Make sure that there is a link from your keyword-centric page to your homepage, and all pages are listed in the site map of your website.
A page title that includes the keyword/key-phrase
A page description (below the title) that briefly describes the page and includes keywords in the text Copy that explains your service (in bullet form to make it easy to scan).
The copy should contain keyword/key-phrase whenever appropriate.
Call to action (what you want a visitor to do)
A well written web page will get a higher page ranking from search engines and will also maximise sales to the website visitors.
10.Make sure the keyword is in the first paragraph of the copy and around 2% of the text in the first paragraph should be keywords. Google especially expects around 2% of the copy content to be a keyword for indexing the page for it.
11.Make sure that the source code of all webpages has an appropriate title, description, keyword meta-tags, and alt-tag; and is consistent with the webpage content.
12.Use keyword hyperlink - Word linked to another page that has additional content using the keyword. Search engines usually follow the links and may credit the site if the page hyperlinked to a keyword is highly relevant for it.
13.Submit all keyword centric webpage URLs to search engines; in addition to the homepage URL.
14.Include your website in your industry-specif
ic directories and trade sites. This increases relevancy of your site for the specific industry in search engine eyes.
15.Add RSS feed in each webpage for the appropriate keyword and bring in relevant information related to the keyword from other sites (RSS is a technical term used to describe feed formats used to publish digital content that is being updated on a frequent basis—such as blogs, news feeds and podcasts.)
16.Create a Blog for each keyword and write Blogs regularly. If you are pressed for time, get it written regularly from writers who will ghostwrites for you. Make sure that your webpage address is mentioned in the Blogs. See the Blog section in this book for details of how to create and market your Blog.
17.Regularly write and post press releases about relevant issues for your business and post it in the press release boards. Make sure your website address is included in the copy of the press release.
18.Join relevant forums and mention your webpage address when appropriate.
19.Add content to the webpage regularly.
20.Generate incoming links to your webpage from other websites. Search engines take it as a vote of confidence when other sites point to your site; especially from well-ranked sites.
21.List your web page in directories and get incoming links to your web page from other related websites.
22.Monitor page ranking of each keyword regularly and track progress.
23.Check sites that show up on page one of search engine and analyse what they are doing different.
Doing the steps above may not bring you in the first page of search engines for all keywords; but you will be successful for enough keywords to make your website extremely profitable.
Now most of the users who have setup their websites already will earn more than Rs.27398 per day… If not you are welcome to the next section.
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| Article Name | [SEO Solution] Interesting Factors that Affect Search Engine Webpage Ranking |
| Description |
|
| Author Name | Head Admin |
| Published On | 6/05/2017 |
| Post Category |
seo
|


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